smart makes waiting for traffic lights fun

Smart Makes Waiting for Traffic Lights Fun

October 13, 2014 /
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With an aim of lowering the risk of road accidents, Smart the car manufacturer teamed up with advertising agency BBDO Germany to develop a road safety campaign which encouraged people to wait for the walk signal before crossing the street. Implemented in Lisbon, Portugal this great initiative helped entertain pedestrians at a busy intersection until it was safe to cross through a dancing traffic light which projected real movement from people nearby.