16 Dec

Would you take the piano stairs?

By / on BLOG , NEWS







Everyone has found themselves taking an escalator or lift rather than stairs at least once in their life. The majority of people avoid taking stairs when escalators are right there in front of them as they present a much easier way to getting to the top, but what if the stairs were actually a piano? What if they made sound every time you stepped on them?

This experiment showed an increase of 66 percent in people choosing stairs over escalators. It’s amazing how people decide to take the stairs when it’s just a little more fun to do. The piano stairs are a great way to try out your piano skills while exercising at the same time!


13 Oct

Smart Makes Waiting for Traffic Lights Fun

By / on NEWS

With an aim of lowering the risk of road accidents, Smart the car manufacturer teamed up with advertising agency BBDO Germany to develop a road safety campaign which encouraged people to wait for the walk signal before crossing the street. Implemented in Lisbon, Portugal this great initiative helped entertain pedestrians at a busy intersection until it was safe to cross through a dancing traffic light which projected real movement from people nearby.

30 Apr

We take a walk down memory lane to see what SENSE is up to

By / on NEWS

A great motivator for university students, The Big Start is always on top of its game, creating healthy competition amongst aspiring entrepreneurs across the UAE. Having just closed our fourth season, we are happy to have received great contenders and thank all those who participated in our Student Entrepreneur Competition.

Focused on providing young talent with the opportunity of turning their innovative idea in to reality, we take a look at The Big Start’s Season 3 winner Aditi Sen to see what she has been up to and how The Big Start has helped her jump-start her business.

SENSE, her winning idea has brought a brand-new concept of hope, health and healing in to the region in the form of Animal Assisted Therapy which uses therapy pets to promote human wellness. Located at Al Tamimi Stables, SENSE opened its doors to the public during the stables’ Family Fun Day event in February wherein its therapists were on-sight to supervise human-animal interaction and answer any of the visitors’ questions.

Spearheading this great initiative of human-nature therapeutic connections across the Middle East, Aditi and her team are happy to announce the launch of SENSE’s new and improved website. For more details on SENSE please visit

30 Apr

How to Become an Entrepreneur

By / on NEWS

Voted as the one of the top business hubs in the world, Dubai calls for a change of work habits. Take a step towards self-improvement while keeping up with the city’s fast-paced economy using these five useful tips.

  1. Enjoy what you do
    In today’s world of competitiveness, it is important to feel passionate about your job and to fully commit it. A few wise words are to stay optimistic, believe in yourself and love what you do and you will thrive at anything you put your head to.
  2. Continue learning
    To succeed, one must never stop learning. Pick up a book, research something online, learn from your superiors or even enrol in courses to further your education as knowledge is the key to a prosperous career path.
  3. Work on problem areas
    Many people talk about their strengths and achievements but avoid to mention their problems. A vital point in overcoming your weaknesses is to recognise your areas of improvement by asking for assistance from colleagues, friends or family members.
  4. Take calculated risks
    Don’t spend your time thinking about failure as life is too short and one day you may regret not taking a chance on something you feel very passionate about. Nevertheless, this does not imply that you take any sort of risks but rather calculate their potential success rate.
  5. Value your team’s input
    It is important to recognise your team’s contribution as this has surely helped lead to your success. Pat your colleagues on the back and let them know that their hard work is highly appreciated. A company outing is always a good way to reward the department.